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Old November 20th, 2008, 11:20 PM   #1
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Lightbulb Square-Enix : "One-console market is over."
N4G.com : Square Enix: "one-console market is over"
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Square Enix US boss John Yamamoto has declared the time of the platform exclusives is over.

"Not so long ago the PS2 dominated the market so if we developed an exclusive game for PS2 then we could enjoy a very good profit. But that time is already over," Yamamoto told GamesIndustry.biz.

"To maximise and spread our games to as many users as possible I think we have to go to multiformat - the Xbox 360, PS3 and also the PC as well.

"The Japanese market is very strong and back when we could concentrate on developing games for just one console, business was very good. But the one-console market is over," he said.

Yamamoto was speaking after Square Enix opened a Los Angeles studio to pursue global and particularly western goals.

The first project from the studio will be action-oriented, with XBLA, WiiWare and PSN all "viable platforms" for Yamamoto.

But the opening of the LA studio comes after a string of un-characteristic behaviour for the Japanese RPG specialist. Square Enix has signed as publisher of hardcore RTS Supreme Commander 2, and has also picked up acclaimed WiiWare title Lost Winds for Japan.

Yamamoto argued that global moves like these, as well as offering Final Fantasy XIII on Xbox 360 in Europe and North America, are tricks routinely missed by other Japanese companies.

"I wouldn't make a generalisation about all Japanese developers, clearly, some have had continual success worldwide. However, I do feel that there is a tendency for Japanese developers to focus too heavily on the domestic market," said Yamamoto.

"With increased competition from overseas developers, Japanese companies must recognise the need to appeal to a broader audience."

Yamamoto and Square Enix are also prepared to pick middleware solutions to speed up development, illustrated by role-playing game Last Remnant, which launches in Europe on Xbox 360 today.

Look out for our Last Remnant review soon.
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Old November 20th, 2008, 11:25 PM   #2
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Default Re: Square Enix: "one-console market is over"
I believe that all of this was implied with TLR and FFXIII.

But nice to hear it actually said anyway.

As long as FF appears on consoles, I don't care where the fuck else they go.
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Old November 20th, 2008, 11:29 PM   #3
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Default Re: Square Enix: "one-console market is over"
Don't really care about it, you have to get all the consoles anyways to get every game you want >.>;
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Old November 22nd, 2008, 06:51 AM   #4
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Default Re: Square-Enix : "One-console market is over."
good thing square enix is being versatile.
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Old November 22nd, 2008, 07:15 AM   #5
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Default Re: Square-Enix : "One-console market is over."
I'm glad they are bringing there games to PS3. Though, everyone saw it coming. You can't stick with one console forever, especially the PS2.
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Old November 22nd, 2008, 08:24 AM   #6
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Default Re: Square-Enix : "One-console market is over."
it's just their way of saying, 'PS3 is freakin lame, we have to go to Xbox 360 if we want to make profit'.
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Old November 22nd, 2008, 09:48 AM   #7
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Default Re: Square-Enix : "One-console market is over."
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Originally Posted by Little IBeatSeph View Post
I'm glad they are bringing there games to PS3. Though, everyone saw it coming. You can't stick with one console forever, especially the PS2.
Uh no, this article is talking about expanding their major games to also be on the 360. The PS3 was a given. The Wii gets the (crappy) Crystal Chronicles and whatever other childish shit.
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Old November 22nd, 2008, 10:09 AM   #8
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Default Re: Square-Enix : "One-console market is over."
Knew it would happen, but still glad to hear this!
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Old November 22nd, 2008, 12:53 PM   #9
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Default Re: Square-Enix : "One-console market is over."
Of course we can now expect to hear far more console fanboy whining than before.
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Old November 22nd, 2008, 04:47 PM   #10
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Default Re: Square-Enix : "One-console market is over."
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Originally Posted by Little IBeatSeph View Post
I'm glad they are bringing there games to PS3. Though, everyone saw it coming. You can't stick with one console forever, especially the PS2.
Incase you haven't noticed, there aren't any games being made in the PS2. The only thing new coming from them in the PS2 is RE:CoM.

Yeah, in a way I am happy about it. Though they could've done this a while ago and be more fair to each console.
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Old November 22nd, 2008, 08:25 PM   #11
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Default Re: Square-Enix : "One-console market is over."
SO4 anyone? Damn 360 Exclusive... They really need to release it on the PS3....
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Old November 22nd, 2008, 08:32 PM   #12
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Default Re: Square-Enix : "One-console market is over."
Multi-platform KH3 anyone?
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Old November 22nd, 2008, 10:05 PM   #13
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Default Re: Square-Enix : "One-console market is over."
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Originally Posted by T-M View Post
Multi-platform KH3 anyone?
That's most likely what this means.

PS3+360 being the most likely combination, while the Wii gets a crappy fighter game, most likely.
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Old November 23rd, 2008, 02:09 AM   #14
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Default Re: Square-Enix : "One-console market is over."
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Originally Posted by Marly View Post
SO4 anyone? Damn 360 Exclusive... They really need to release it on the PS3....
FFVS anyone?

So far its fair..

Plus SO4 is up too tri-ace.
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Old November 23rd, 2008, 03:12 AM   #15
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FFVS anyone?

So far its fair..

Plus SO4 is up too tri-ace.
This.

But remember S-E, the gaming industry isn't about being fair, it's about making money.
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