Invisible Children Inc.
If you're too lazy to watch a 30 minute video (it's really moving, I'd say you should), then here's a too long; didn't watch:
There's a guy in Uganda named Joseph Kony. He abducts children, makes the males into soldiers and the females into sex slaves. He forces the kids to mutilate and kill others, even their parents. He's done this to over 30,000 kids. The group Invisible Children Inc. convinced the US Government, who was against getting involved at first, to send 100 advisers there to help arrest Kony. The US Government is going to pull the plug on the mission because there isn't a large enough outcry from the US people to stop this guy. Kony is barely known about by anyone in the world. So, the goal here is to make Kony famous so that people do care, in the hopes to have Kony arrested by the end of 2012.