The terms Nice Guy and nice guy syndrome are used in feminist circles to describe men who view themselves as prototypical "nice guys," but whose "nice deeds" are in reality only motivated by manipulating women into a relationship and/or sex.
In early 2002, the website Heartless Bitches International (HBI), which "employs irony as a strategy to offer humorous explorations of contemporary gender relations" published several short essays (which they labelled "rants") on the concept of the Nice Guy™. Central to the theme of these essays is that a genuinely nice male is desirable, but that many Nice Guys™ are insecure men unwilling to articulate their romantic or sexual feelings directly. Instead they choose present themselves as their paramour's "friend", and hang around doing nice things for her in hopes that she will telepathically pick up on their desire for her. When she inevitably fails to divine their secret feelings, Nice Guys™ become embittered and blame her for "taking advantage" of them and their "niceness". The essays are particularly critical of what HBI sees as hypocrisy and manipulation on the part of self-professed Nice Guys™.